Signage 101 It's a No-Brainer

Signage 101 - It's a No-Brainer
I get excited when I see job site signs. I am thrilled when I see van with a great logo, slogan and phone number, and website. I am ecstatic when I catch a vanity plate displaying in license code the name of a company (saw today) Assur U. It doesn't get any better than a big corporate logo on a banner sponsoring a fundraising event. Hmmm . . . in the grocery store parking lot, catch the back of a tee shirt stating, Cal Campbell Master Plumber of the Universe -- with solar system graphic to emphasize his claim to fame and contact info. Think of the space these logos and company names are taking up as portable billboards. If you were to pay for ad space on an actual billboard on freeway 5 in San Diego, you'd be looking at thousands of dollars per month--depending on traffic numbers. The sound of a $45 to $60 set of car magnet signs or a couple hundred dollars in tee shirt imprinting is looking really pretty good right now.

Where can you put, place, drop or imprint your logo?